NIKE Ropes in Shahi Exports to Operate Stores in Top Markets

NIKE Ropes in Shahi Exports to Operate Stores in Top Markets

Nike Inc has divided its franchisee rights in India into a tier system for different markets whereby it has brought in a subsidiary of apparel exporter Shahi Exports to operates stores in five top markets, people familiar with the developments said.

The world’s largest sportswear brand will operate its e-commerce business in the country as part of the restructuring,.

While Shahi will operates stores in Delhi, Mumbai, Bengaluru, Pune and Ahmedabad, SSIPL Retail Ltd – the New Delhi-based company that has been Nike’s main franchisee in India for 25 years – will focus on other state capitals and tier-2 markets,.

As part of the realignment, SSIPL has already transferred about three dozen Nike outlets to Shahi.

Shahi is a major exporter of garments and has clients among Walmart, Calvin Klein, H&M, Marks & Spencer and Gap among other brands. Its managing director Anand Ahuja also co-owns a multibrand online sneakers platform, Veg-Non Veg.

Meanwhile, sources said, the Oregon-based company has moved many of its staff in India to Singapore and its Bengaluru office will now mainly focus on its e-commerce business.

In 2016, Nike had received the approval from the commerce and industry ministry to operate a fully owned single brand subsidiary in India.

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