Ann Taylor Loft has launched a new subscription service on 8th May for size inclusive clothing rentals, drastically changing the rental services dynamics of the industry by far. The new service, called Infinite Style, functions similarly to other rental services of unlimited subscription that allows users to rent items with unlimited swaps for a flat monthly fee.
“Infinitely Loft is another exciting way for us to deliver the size-inclusive fashion our client knows and loves, plus great value and convenience,” Laura Jacobs, Chief Marketing Officer of Loft, Ann Taylor, and Lou & Grey, says in a statement.
He further added, “We know she’s constantly evolving, both through different stages of her life and in her ever-changing style preferences, and we want to be there with her every step of the way.”
Infinite Style costs 65 dollars per month, comparatively less than its competitions in the market and allows subscribers three items at a time, with unlimited swaps and free shipping on both returns and new rentals. The available styles on Loft include a huge range of variety across petite, tall, plus and maternity collections with sized between 00 and 26. And according to the website, Infinite Style will introduce new styles weekly.
Subscribers can wear their rented items as many times as they would like, then shipping and exchanges are included with the monthly fee. Users can also decide to keep their clothing items at a discounted rate from retail price.