GRADO by GBTL, recently launched new product offerings at the ITC Dwarka, New Delhi. The conference witnessed all channel partners from across India.
The 4-day conference showcased a brilliant new range of products which included a fantastic array of Ethnic Wear presented in different colours, designs and patterns of reds, blues, creams, emerald, maroon and much more.
The various fabrics have been segregated into various occasions leading up to the wedding too including haldi and mehendi.
Best sellers like ALSACE – 20% wool tweed for jacketing and suiting, PICASSO – fibre dyed TR fabrics in unique colours, and STREEZA – India’s #1 four-way stretch fabric in many unique designs and colours, were also showcased.
The brand has a very committed and dedicated dealer network and over the days in the New Delhi conference a lot of new strategies and roll out plans for the brand were discussed.
The conference ended with a renewed enthusiasm to work hard towards building more market share and increasing retail footprint.
Manish Shukla, CMO of GRADO by GBTL, said, “We worked very hard to put this new collection together which is exciting for our success partners (dealers and retailers). It showcases our strength in the poly viscose, TR & 20% wool segments but also a range of celebration/ethnic wear for the upcoming season.