LIVA brand from Birla Cellulose, global leaders in the man-made cellulosic fibre industry, recently organised a Hub Meet at Salem, Tamil Nadu, India. The textile manufacturing hub is famous for its yarn-dyed products and fabric innovations.
The event stressed on providing a one-stop customer experience centre for innovation, technical, product and marketing solutions for the exporters, brands and buyers across the country focusing on the saree category.
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The saree market is valued at INR 65,000 Crore, and Salem offers blended fabrics for sarees, making it a hotspot.
Manohar Samuel, Senior President – Marketing, Birla Cellulose said, “Salem, being the current important textile centre and a forerunner in yarn products, proves the Hub Meet to be a perfect blend to provide the startling innovation and colours of the saree products to the various brands. The demand for comfortable and sustainable products will keep growing and LIVA will work as the right solution for comfort and fashion.”
The Hub Meet created awareness for the emerging trends in the saree segment. The meet by the sustainable fibre manufacturer also provided an opportunity to sustainable yarn makers and weavers to grow their business by collaborating with LIVA.
Innovative yarns were showcased by Sumeet Synthetics, Keshav Rayon & Anjani associates in Silk X Modal, cotton X Modal, and Nylon X Modal.