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Diesel unveils its new flagship store

Diesel Find the D

Diesel has curated an art tunnel and a branded neighbourhood, revolving around their latest hashtag#DieselFW23 campaign titled ” FIND THE D”.

Located at the main entrance of Taikoo Li Sanlitun South, the Art Tunnel is adorned with visuals from the new “Find the D” campaign, creating a visually appealing photo spot and set up through an interactive format. The brand’s neighborhood, situated in front of Diesel’s new flagship store, includes the “Find the D” campaign on the ground.

The store’s façade is adorned with the brand’s signature red colour and iconic Diesel logo, enhanced by floor-to-ceiling windows that foster a sense of transparency.

The interior of the store is adorned with the brand’s red and metallic silver colors, while the furniture further enhances the store’s industrial ambiance. A strikingly vibrant red space is ingeniously constructed within the metallic setting, enveloped by lacquered red walls.

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