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Celeb-led HRX Brand Eyes Rs. 300 Cr In Revenue

HRX Brand

India-based HRX brand promoted by Bollywood actor Hrithik Roshan is targeting Rs. 300 crore in revenue for 2019 fiscal.

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The brand will be foraying into new categories and also strengthening its international retail business.

“We are foraying into new categories that include Innerwear, kid’s apparel, wearable tech, watches and also venturing into new markets like Dubai through Cult,” Afsar Zaidi, co-founder & CEO, HRX reportedly stated.

ALSO READ: Fashion e-retailer Myntra launches plus-size brand Sztori

The HRX brand will open its first offline store in Bengaluru later this year. Stores in Pune, New Delhi, and Mumbai are also on cards.

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