In a landmark moment for global fashion retail, Primark has officially opened its first store in the Middle East, located at The Avenues – Grand Plaza in Kuwait. The grand inauguration marks a significant milestone in the brand’s international growth and its partnership with Alshaya Group.
The opening ceremony was graced by H.E. Alison Milton, Irish Ambassador to UAE, Kuwait & Qatar, George Weston, CEO of Associated British Foods (ABF), and Mohammed Alshaya, Executive Chairman of Alshaya Group, along with senior leadership from both organizations.
This new store introduces Primark’s signature blend of fashion, beauty, and homeware at unbeatable value to Middle Eastern customers for the very first time. The expansive retail space offers a vibrant shopping experience that reflects Primark’s commitment to accessibility, style, and sustainability.
The launch marks the beginning of an exciting new chapter for Primark in the region, setting the stage for further expansion and bringing its much-loved offering closer to customers across the Middle East.
With this debut, Primark joins The Avenues’ dynamic mix of global retailers, enhancing Kuwait’s status as a regional shopping destination and opening doors for further growth in the Gulf region.