Next that signed a joint venture to manage Gap’s UK and Ireland last year in the wake of the US brand closing its 81 stores in the region has opened its first Gap concession in its Oxford Street flagship, marking the US brand’s return to the UK high street after closing all its stores here last year.
Although the Gap shop-in-shop includes womenswear and menswear, the vast majority of space is devoted to kidswear.
Shoppers can also use customisation services in store to add embroidery, badging and monogramming to Gap products.
The retailer has signed for two new department store-style stores in Atria Watford and Manchester’s Trafford Centre, which will bring together its fashion, home and beauty offer for the first time.