Tyler “Ninja” Blevins announced his partnership with Adidas Originals and released a video which featured him wearing Adidas merchandise.
Better known by his online alias Ninja (formerly NinjasHyper), Tyler is anAmerican streamer, YouTuber, professional gamer, and Internet personality.
According to Adidas this is a multi-year partnership deal and will feature “either physical or virtual” products.
Tyler while streaming on Mixer was asked by his viewers about the products that will be available as part of the deal but the later replied and only said “use your imagination”.
Adidas is known to sign individual sports players for apparel deals but this is first time for Adidas to partner with an individual e-sports player. The apparel deals are relatively new in the gaming world and collaborating with one of the biggest names in the gaming industry might prove to be the turning point for Adidas.