Japanese fast-fashion retail company, Fast Retailing, which operates fashion brands such as Uniqlo, J Brand, Comptoir des Cotonniers, G.U., Princesse Tam-Tam, etc., has reportedly created a new denim jeans washing mechanism that can reduce water consumption by 99 percent.
The fashion company claim that the method, developed at the Fast Retailing Jeans Innovation Center, will help it save 3.7 billion litres of water in the next two years.
The innovation will undoubtedly make denim manufacturing process a less water-intensive process. Typically, manufacturing a pair of jeans consumes 60 litres of water.
“We believe that jeans manufactured not only with a focus on design and comfort, but under conditions that are environmentally friendly and protect the rights of the workers involved in the production process, are truly good products, and that pursuing such jeans production will lead to a brighter future,” Masaaki Matsubara, Director, Jeans Innovation Center.
The technology by Fast Retailing was first experimented to produce the Uniqlo Men’s Regular Fit Jeans, which will be out this Fall/Winter season beside a J Brand’s sustainable collection.
It is being said that, 10 million new pairs of jeans will be manufactured by Uniqlo and J Brand by using the new washing method.
1 comment
Nice to know about it. Great news for sustainability of denim.