United Colors of Benetton (UCB) collaborated with Bollywood actor Vicky Kaushal to launch UCB Spring/Summer 2019 collection.
“Benetton is the perfect example of a brand that recognises the need to be inclusive and reflects the broader changes in society. The new collection is a celebration of diversity in love with colors. I am happy & proud to be a part of this initiative by Benetton India to celebrate Love is equal for all,” the actor said.
Through the launch, UCB is celebrating diversity, inclusivity and equality, following the decriminalisation of Section 377 with #UnitedbyColors. As an ode to the victory of Love, the Benetton stores across the country were also adorned in rainbow colors.
The UCB Spring/Summer 2019 collection comprises of a variety of classic designs in florals, stripes, quirky tees and bold prints in an array of colors and high-quality fabric.
The newest range collection is all about mixing up colours and prints, with pastels making a rich recurrent story and warm shades that are reminiscent of the autumn gone by.
The Spring/Summer 2019 collection sums up the essence of Italian fashion with contemporary prints, dynamic denim themes and fun soft floral prints.
Benetton is present in the most important markets with a network of about 5,000 stores whoch will now house the latest assortment for its customers.