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This Indian fashion brand is FIRST to have virtual dressing room online

Biba, Indian ethnic wear retail brand, has deployed the innovative solution for fit, size and customisation. the brand has collaborated with AstraFit for its virtual dressing room platform.

“AstraFit creates a virtual you, with your clothing size and fit information tailored to perfection. We are truly delighted to be the first Indian fashion brand to integrate this virtual dressing room on our website,” reportedly averred Gaurav Kumar Gupta, Product Manager, Biba.

AstraFit’s superfast garment digitisation system needs measuring only one size of any garment manually to compute all the other sizes robotically. And, Biba will now create a real-life dressing room experience virtually on their website with these solutions.

The technology creates an accurate 2D body model of the customer virtually, so they know not only the right size but also the correct length of the garment.

“AstraFit users at Biba tripled Biba’s conversion rate, boosting revenue by 5 percent within the first two months of integration. Time spent on the website and pages viewed per visit increased by 266 per cent and 136 per cent respectively,” said Nikita Dobrynin, CEO and Co-founder, AstraFit.

Markedly, the tool gives a précis of suggested sizes, details of the model, suppleness of the fabric and the garment fit and feel in different parts of the body based on the customer’s body measurements and body shape.

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