Myntra Collaborates with LENZING™ ECOVERO™

Myntra and LENZING™ ECOVERO™ fiber brand have joined hands this festive season, to provide apparels made of the environmentally responsible viscose fibre.

As a part of this collaboration, Myntra’s in-house fashion brands have created a range of eco-friendly outfits for women’s and men’s wear.

The drive to go-green is accelerating lately, and Indian fashion brands strive to stay two steps ahead.

The partnership between Myntra and LENZING™ ECOVERO™ brand brings high on fashion products to the online market.

A legion of innovative minds has worked on this collection to offer a wide range of innovative designs across brands.

Outfits made of LENZING™ ECOVERO™ fibers will be offered by top brands like Roadster, Dressberry, Mast & Harbour, and House of Pataudi (HOP).

The reasonably-priced apparels offer a wide range of choices for buyers with various tastes in fashion.

Tailored to a sustainable lifestyle, LENZING™ ECOVERO™ fibers are derived from certified renewable wood sources using an eco-responsible production process meeting high environmental standards.

LENZING™ ECOVERO™ branded specialty viscose fiber has been certified with the EU Ecolabel which is awarded to products and services meeting stringent sustainability requirements throughout their life cycle.

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1 comment

Avishkar September 1, 2022 at 1:13 pm

It is great to see that brands are moving towards more Eco-friendly and sustainable fabric options. This is the need of the hour owing to current climate change threat. We are also manufacturing for brands and they are also demanding for such options. We would love to see more manufacturers coming forward and providing such type of fabrics and building an Eco-system for the Indian garment industry.


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