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Myntra Collaborates with LENZING™ ECOVERO™

Myntra and LENZING™ ECOVERO™ fiber brand have joined hands this festive season, to provide apparels made of the environmentally responsible viscose fibre.

As a part of this collaboration, Myntra’s in-house fashion brands have created a range of eco-friendly outfits for women’s and men’s wear.

The drive to go-green is accelerating lately, and Indian fashion brands strive to stay two steps ahead.

The partnership between Myntra and LENZING™ ECOVERO™ brand brings high on fashion products to the online market.

A legion of innovative minds has worked on this collection to offer a wide range of innovative designs across brands.

Outfits made of LENZING™ ECOVERO™ fibers will be offered by top brands like Roadster, Dressberry, Mast & Harbour, and House of Pataudi (HOP).

The reasonably-priced apparels offer a wide range of choices for buyers with various tastes in fashion.

Tailored to a sustainable lifestyle, LENZING™ ECOVERO™ fibers are derived from certified renewable wood sources using an eco-responsible production process meeting high environmental standards.

LENZING™ ECOVERO™ branded specialty viscose fiber has been certified with the EU Ecolabel which is awarded to products and services meeting stringent sustainability requirements throughout their life cycle.

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