M&S has announced it has partnered with Go Instore to offer customers enhanced shopping experiences through a new Video Expert Service.
Video Expert is a live-video service designed to replicate the company’s in-store customer service for online customers.
The software powered by Go Instore enables staff from beauty and furniture departments to connect to customers shopping from home, offering convenience and flexibility alongside the service customers expect from the major British retailer.
Customers will also be able to book and schedule appointments with sales associates through Edinburgh-based startup Appointedd’s platform, which has also recently partnered with Go Instore.
The service will allow shoppers to have one-to-one consultations with M&S experts from the comfort of their home and on demand via product pages on the website, informing their purchases before choosing to complete either online or in-store.
“Our M&S Live Expert service helps us to offer our customers flexible, easy and rewarding shopping experiences whether they choose to shop online, in-store, or both,” M&S digital store programme manager Clive Hudson said.