Liva, an ingredient brand from the house of Aditya Birla Group, participated in Yarnex at Tirupur. The focus of the show was to highlight Liva’s application in lounge wear, camisoles, leggings, men’s briefs and vests.
Liva and its esteemed partner brands Krishna Textile Processes, Matrix Enterprises, EXIM Knits, Mercury Fabrics, Feather soft, Jeya Vishnu Clothing, Mevaba received an overwhelmingly positive response at the exhibition.
Birla Cellulose represents the Pulp and Fiber business of Aditya Birla Group, is India’s pioneer in Viscose Staple Fiber (VSF). Birla Cellulose Fibers are of 100% natural origin, highly absorbent, have an especially good feel, and are completely biodegradable.
As an extremely versatile and easily blendable fiber, VSF is widely used in apparels, home textiles, dress material, knitted wear and non-woven applications. Birla Cellulose commands a major world market share in the man-made cellulose Fiber domain.