Indian sportswear brand, Alcis Sports has launched two Exclusive Brand Outlets (EBOs) in (Bagru) Rajasthan and (Kurukshetra) Haryana. The stores stock sportswear and athleisure lines including garments for running, yoga, soccer, cricket among other sports.
Roshan Baid, Managing Director of Alcis Sports reportedlt said that the brand has recorded Rs. 1 lakh in sales in just two days of its launch.
The brand now aims to have 15 EBOs this year and 30-40 by the end of 2019.
Notably, Alcis Sports already has EBOs in cities such as Kochi, Jaipur, Guwahati, Bengaluru and Goa. The brand is also present in over 700 multi-brand outlets pan-India including Lifestyle, Shoppers Stop, and Globus.
Alcis has even roped in Indian cricketer Shikhar Dhawan to endorse the brand.