Indian e-commerce company Flipkart has emerged as the winner of the first round of online festive season sale battle. This was announced by a research firm named Redseer Consulting in its latest market report. Amazon, Flipkart’s biggest arch-rival in India, has however termed the report ‘speculative’.
As said by the report, Flipkart had a 51 percent share while Amazon managed just 32 percent share during the recently concluded festive sale, from October 9 to 15, 2018.
other e-commerce retailers such as Snapdeal, Paytm Mall and ShopClues got a 17 percent share of the sales, altogether.
“Flipkart accounted for more than half of GMV (Gross Merchandise Volume) for the entire industry. Between Flipkart and Amazon, the share was 62-38. Higher share for Flipkart was driven by higher sales in both mobiles and fashion verticals,” the report mentioned.
The day 2 of the sale was the biggest in terms of GMV and fashion business grew by 78 percent across all platforms, the report added. The total sales revenue for the festive season sale remained approximately US $ 2.3 billion.
However, in its latest address to media, Amazon said: “We received an overwhelming response to the Great Indian festival, with first 36 hours nearly surpassing the entire first wave last year and the entire wave growing by 96 percent versus last year…the festive season so far has exceeded our most aggressive plans.”
Additionally, Amazon India has reportedly claimed that Fashion was the chief category in terms of customer acquisitions. The segment performed exceptionally well in Tier II and III cities with 63 percent orders coming in from these locations.
The fashion business zoomed by 2.2 times during ‘Great Indian Festival 2018’ than last year.
Apparel was the leading category on Amazon Fashion with more than double the sales of 2017. Woman, Bata, Clarks, Pepe Jeans, Casio, Puma, Titan, and Shoppers Stop are some of the brands that bagged reasonably well orders.