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Fashion brand Zodiac goes Green, launches eco-friendly menswear line

Fashion label Zodiac’s brand Z3 Relaxed Luxury now manufactures its clothing in an eco-friendly manner using recycled water and a “Zero Liquid Discharge” process.

Clothing from the Z3 line, which retails from INR 2,299, is positioned in the mid-section of the market. “For the millennials, environmentalism is as big a concern as it is for all of us,” said Zodiac.

The brand now uses 92 percent recycled water during its garment production process. The heat from the recycled water is also extracted and is used in manufacturing which also reduces the carbon footprint of the process.

Markedly, Zodiac retails a selection of men’s casual shirts in a range of colours, checks, and prints as well as tailored jackets and chinos. It was launched in 2008 especially for men looking for relaxed clothing that is also suitable for the office.

The brand retails alongside its Z3 line on its dedicated e-commerce site as well as in stores across India.

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