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Denim brand Wrangler goes for foam-dyeing process to promote sustainable fashion

In its bid to manufacture products sustainably, US denim brand Wrangler will launch a range of denim made with a new environment-friendly foam-dyeing process next year.

It is being said that the technology reduces water usage by 99 percent when compared to typical indigo-dyeing process.

Notably, the technology has been developed at Texas Tech University, and Wrangler, Walmart Foundation and Lee invested to create a sustainable dyeing method with which raw denim can be dyed with foam rather than water.

Tom Waldron, President, Wrangler updates: “Foam technology reduces water consumption and pollution further upstream, helping our fabric suppliers to dramatically minimise the impacts of making denim fabric blue.”

The fashion brand has reduced 3 billion litres of water consumption in product finishing in the past decade, and understands that more needs to be done, thus it invested in such a technique that can help reduce impact on the environment and promote sustainable production of denim.

Spain-based fabric mill Tejidos Royo will be the first to use this new foam-dyeing process, which it terms ‘Dry Indigo’. The dyeing equipment will reach the mill next month and the supply of Wrangler denim will start before the end of 2018.

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