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Coloreel bets big on Europe, expands distribution network to launch innovative thread colouring unit

Technology makes it easier for everyone to try innovative things. And, Sweden-based Coloreel is making ground-breaking innovations in the world of embroidery.

Markedly, the Coloreel tech allows manufacturers to do high-quality colouring of thread while it is in the textile production. The first product to be launched via this technology is an innovative thread coloring unit that is compatible with any of the existing industrial embroidery machines. It instantly colours the white base thread during the embroidery production and gives freedom from the restrictions in the utilization of colours.

More updates will be shared as and when received.

The pioneer in thread colouring for the textile manufacturing industry has even initiated to strengthen its global distribution network, and Europe is the first market to begin with. The distributors there will take care of sales, installation and services provided by Coloreel.

Later on, the company will start communicating and reaching out to distributors outside Europe to widen the network. “With their many years of experience and expertise in the embroidery market, I feel confident that the distributors will be able to sell our revolutionary product,” mentioned an optimistic Magnus Hellström, VP, Sales & Marketing, Coloreel.

It is being said that Coloreel will unveil their products first in the European market because of the great potential that it possesses.

As per the press release issued by the company, the launch of the Coloreel unit will take place at the upcoming fashion fair (17-20 September 2018) Avantex in Paris, France.

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