English luxury fashion brand Burberry has finally taken a call on the two critical issues. The label, popular for its checkered clothing, will now not use fur in its products and also stop destroying its unsold products.
Both the decisions have been taken to fall in line with the sustainability aspect taken care world over by international apparel brands.
Burberry has also mentioned that the changes will take place right away. So, the next Riccardo Tisci’s debut collection for Burberry as its Creative Officer later this month will not support ‘real’ fur as the brand has already underlined: “we will phase out existing real fur product”.
“Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products,” averred Burberry CEO Marco Gobbetti.
The recent alterations back the brand’s agenda to be part of a more sustainability-focused luxury industry.
The Brit brand has also collaborated with sustainable luxury firm Elvis & Kresse to convert 120 tonnes of leather off-cuts into new products in the next five years.