Birla Cellulose, part of Grasim Industries Limited, a flagship company of the Aditya Birla Group, has been named as the winner of the prestigious Golden Peacock Global Award for Sustainability 2020, in the Textile and Apparel sector, for its global leadership, achievements, and continuous improvements in sustainability in the global textile industry.
Golden Peacock Awards, instituted by the Institute of Directors (IOD) in 1991, are recognised worldwide as the hallmark of corporate excellence.
It celebrates the achievements and performance of well-performing organisations annually.
Justice MN Venkatachaliah, former chief justice of India and former chairman, National Human Rights Commission of India, and National Commission for Constitution of India Reforms, was the chairman of the Golden Peacock Awards Jury.
The award applications are assessed at three levels by independent assessors and finally by a grand jury.
“The Golden Peacock Global Award for sustainability is a testament to our vision of leadership in building sustainable businesses capable of consistently delivering best-in-class environmental performance, underpinned by responsible stewardship philosophy,” Dilip Gaur, managing director, Grasim Industries and business director, Birla Cellulose, Aditya Birla Group, said.
Its main products are MMCF and they follow sustainable forestry initiatives such as FSC, PEFCTM and SFI those are unique among the industry.
They have revamped the entire manufacturing process, from raw material sourcing to the distribution of the final product, and the same has been done in order to make it in consonance with the principles of sustainability.
It has set a certain benchmark for the industry,” Manoj K Raut, chief executive officer and director, Institute of Directors said in the release.
Birla Cellulose leads the industry in sustainable sourcing practices and is ranked globally #1 by Canopy’s Hot Button Report 2020 for sustainable forestry practices and development of next-generation solutions for alternative feedstock.