With the wind flowing towards sustainability and buzz being ‘who made my clothes’, the international brand to first launch a transparency layer for their entire collection is none other than the 1947 born Swedish brand, H & M (Hennes & Mauritz AB).
From April 23, 2019 onwards, the H&M has started to share details of their available collection enabling fashion lovers to make more informed choices. This leap towards sustainability would make the brand more transparent.
After being the first global fashion brand to publish their supplier list online, in 2013 and starting in 2017 having implemented a transparency layer on a smaller scale with the Conscious Exclusive collections, it should not come to a surprise that H&M is leading the sustainability further.
For each garments, now there is shared details available such as production country, supplier names, factory names and addresses as well as the number of factory workers. In addition, customers can find more about the materials used to make a specific garment.
“We are so proud to be the first global fashion retailer of our size and scale to launch this level of product transparency. We want to show the world that this is possible. By being open and transparent about where our products are made we hope to set the bar for our industry and encourage customers to make more sustainable choices. With transparency comes responsibility, making transparency such an important factor to help create a more sustainable fashion industry”, says Isak Roth, Head of Sustainability at H&M.