Kritika Sainia is pleased to share that she has been promoted to Key Accounts Manager at GOAT Brand Labs, where she will be working on Pepe Jeans Innerfashion. This achievement highlights her consistent performance, business acumen, and growing leadership within the organization.
She began her journey at GOAT Brand Labs as a Management Trainee, where she gained hands-on experience in tracking and managing sales, inventory, and delivery operations across leading e-commerce platforms such as Blinkit, Flipkart, and Amazon. Kritika played a key role in monitoring real-time sales data, optimizing stock levels, forecasting demand, and improving operational efficiency through data-driven insights.
Prior to GOAT Brand Labs, Kritika worked as a Catalog Intern at BEWAKOOF®, strengthening her skills in catalog management, data handling, and backend operations. She also completed a Merchant Internship at Levi Strauss & Co., where she worked closely with the Women’s Merchandising Team, gaining exposure to apparel operations, merchandising processes, BOM management, and cross-functional coordination.
Earlier in her career, Kritika gained foundational experience as a Sales and Marketing Intern at Incmink, building an understanding of market research, sales support, and brand execution. With a strong blend of e-commerce operations, merchandising, and analytical expertise, her promotion marks a significant step forward as she takes on expanded responsibilities at GOAT Brand Labs.

