As per a latest report published in media, the beachwear market worldwide is expected to surpass US $ 22 billionmark and settle at US $ 22.7 billion by the year 2022. Latin America, Brazil and European nations will continue to remain the kry markets to drive growth in this product category. Italy would also be a crucial market.
Maredimoda, leading trade fair for beachwear, underwear and athleisure that takes place every year in Cannes is optimistic on the growth trajectory, and will be holding the next edition of the fair from November 6-8, 2018 to showcase the new S/S 2020 trend.
The organisers believe that the market will grow further as brands are now tapping this segment with innovative products.
Perry, Seafolly, TNZI, American Apparel, Hosa, Yingfa, Dolfin Swimwear, Wacoal, PARAH S.p.A, Platypus, Aimer, Seaspray, Gottex, TYR Sport, Sanqi International, Diana Sport, Derong Group, Arena, La Perla Group and a few more will remain the most popular brands in the beachwear segment, the report highlights.
Another report on Mens Swimwear Market by ‘market.biz’ states that as men are too becoming health conscious and wish to look good, the gender will also propell growth. The men would buy more of Emporio Armani, Marcuse, Calvin Klein, H&M, Jack Wills, Mr Porter, NIKE, Columbia Sportswear swimwear products in the years to come.
A 10.40 percent growth rate is expected in the segment till 2025. As per Statista, in 2017, the global swimwear market was valued at US $ 18.45 billion.