Fashion Trade

PDS Limited Signs Agreement with Forever 21

PDS Limited Signs Agreement with Forever 21

PDS Limited a design-led sourcing, manufacturing and supply chain platform catering to leading brands and retailers subsidiary, Poetic Brands, has entered into a license agreement with the Authentic Brands Group (ABG) for the Forever 21 brand.

As per the agreement, Poetic Brands has been granted the rights for the manufacturing, marketing, and distribution of Forever 21 in the United Kingdom and European regions, including Germany, France, Spain, and Switzerland amongst others.

Poetic Brands will drive the growth of the brand across categories including womenswear, menswear, kids wear, athleisure, swimwear, and fashion accessories.

Forever 21 brand will be distributed through leading full-price retailers and popular e-commerce platforms across UK and EU. Poetic

With this acquisition, Poetic Brands which currently operates with a Rs. 260cr ($35mn) topline will expand its licensed portfolio to include Forever 21.

Speaking on the announcement, Pallak Seth, Vice-Chairman, PDS Limited said, “We are delighted to work with a leading brand like Forever 21. Through our relationship with Forever 21, we will deliver quality products and great style to consumers in the UK and Europe, while opening doors to bring on board the best in class partners in our supply chain.”

In FY22, PDS consolidated revenues crossed US$1 billion.

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