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Fashion house Chanel returns to Courchevel with pop-up store

Karl Lagerfeld, Creative Director of French luxury fashion house Chanel, had been seen designing ski cable cars taking the brand up the slopes of Courchevel last year.

Yet again for the sixth successive year, Chanel is back at 1850 metre altitude in Courchevel to woo the well-heeled shoppers as well as skiers. Positioned at the foot of the slopes, in the heart of the Savoyard ski station, the new 160 square metre pop-up store stocks the ready-to-wear (RTW) collection from the Cruise 2014-15 range.

Besides the fashion garment collections, the space will also offer a wide range of accessories, shoes, watches and jewelry.

To the mesmerizing aesthetics, the boutique’s chic minimalist interior is completed in the house colors (black and white). In geometric alcoves, customers can expect to find the season’s star pieces. The Courchevel store will remain open till April 2019.


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