With over two decades of experience in the fashion and retail industry, Jimmy Lam brings a rich blend of strategic leadership and operational expertise, honed across some of the world’s leading luxury and contemporary fashion houses. His deep understanding of the Asian market, coupled with a career spanning diverse leadership roles, positions him perfectly to steer ba&sh’s growth across this dynamic region.
In his new role, Jimmy will be responsible for leading the development and expansion of ba&sh in key Asia-Pacific markets, reinforcing the brand’s presence and unlocking new opportunities for sustainable growth. His appointment marks a pivotal step in ba&sh’s journey to strengthen its global footprint, with Asia-Pacific set to become a major growth driver in the years ahead.
ba&sh extends its warmest welcome to Jimmy Lam and wishes him every success as he embarks on this exciting new chapter.