Apparel Group has announced a strategic partnership with UK-based streetwear and footwear retailer FOOTASYLUM, marking a significant step in expanding the brand’s presence across the Gulf region. The collaboration underscores Apparel Group’s commitment to introducing globally renowned, youth-driven brands to the Middle East’s fast-evolving retail landscape.
Through this partnership, Apparel Group will lead FOOTASYLUM’s regional growth, leveraging its deep market expertise, strong retail infrastructure, and omnichannel capabilities. Known for its trend-led sneaker culture and contemporary streetwear offering, FOOTASYLUM is well positioned to resonate with the region’s style-conscious, urban consumer base.
The alliance reflects Apparel Group’s continued focus on curating a diverse and relevant brand portfolio that aligns with global fashion movements while catering to regional preferences. By partnering with FOOTASYLUM, the Group aims to strengthen its footprint in the lifestyle and athleisure segments, which continue to see strong demand across the Gulf.
This strategic move reinforces Apparel Group’s role as a key partner for international brands seeking sustainable growth in the Middle East, while setting the stage for FOOTASYLUM to establish a strong and differentiated presence in one of the world’s most dynamic retail markets.