Gucci and private Milanese
announced in a statement
the pair have entered in to
a three-year partnership for the
launched of the Gucci Research Lab.
The venture serves as a research
centre backed by the Kering-owned
Gucci, which is anchored on the “evolution of business in the
21st century. Moreover, the luxury Italian brand is also a
‘Strategic Partner’ of the school’s prestigious economics
department. Four Bocconi professors, supervised by the
laboratory director, will teach on the ways businesses can
transform themselves to become more digitally fluent.
Researchers will analyse the transformation and organisation
generated by new technologies across different elements,
such as the mentality of start-ups, the empowerment and
autonomy of employees, the propensity to take risks, the
speed of decision-making and the agility of processes.