Myntra’s Walks on Path of Promoting Handloom, launches 'Navibhu',

Retail News

Myntra’s Walks on Path of Promoting Handloom, launches ‘Navibhu’,

November 11, 2017

Flipkart owned online fashion retailer Myntra’s exclusive handloom brand ‘Navibhu’ was launched by India’s textiles minister SmritiIrani at an event in Bengaluru.With Navibhu and other brands on its platform Myntra is looking to tap into the growing handloom market in the country and eyeing a 10 times growth in sales of handloom ethnic wear for women by end of 2018.India Handloom Brand, an initiative of the ministry of textiles has witnessed a rapid growth with sales touching Rs 260 crore over the last two year on e- commerce platforms.Myntra collaborated with the Ministry of Textiles for Navibu to give an opportunity to handloom weavers to market and sell their products on its platform. The fashion etailer has already put up selection under ‘Navibhu’ which includes 250 styles of traditional hand woven sarees, dupattas and other handloom products for its customers. The price range is from Rs 1000 to Rs 10000 (approx $15 to $1500).Hon Minister for Textiles Smt. SmritiIrani, who launched ‘Navibhu’, said, “I wish Navibhu - a brand born with the richness of our culture and textile heritage - great success ahead.”