Perfect Sourcing

FAIR & EVENTS

♦Brother® GROUP Celebrates Success Of Digiflex Machine in India

Digiflex with electronic feed system- a next gen technology



L-R (Rajesh Sarangi, Yasuyuki Hasegawa with Chetan Mehta, Alpine Knits, Ashish Kumar, CEO, Arvind Limited, Vikram BE, Alpine Knits India Pvt ltd, Randeep Sahani, and Toshiaki Yamada ( Sr Director )



The production of any garment becomes ten times more difficult if the technology in use does not support it with the right kind of features and performance driven factors. Also, with the increase in challenges post GST and slow market growth, the need to have the most efficient machines with high output has become very important.

Brother is working in accordance with its tagline which says: ,brother at your side,, since the company has always tried to come up with something innovative for its customer base. In India, the company enjoys a particularly good market share as the customers who buy machinery from the company usually remain loyal to it. In fact, they say that the machine is like an investment which definitely gives good returns. The BROTHER group recently celebrated in Bangalore the success of their Digiflex series that they had introduced around two years ago. The machines which come with an electronic feed system have been highly appreciated by the industry at large. Speaking to Perfect Sourcing, Randeep Sahani, GM, Brother International said, "We have sold 15 thousand machines since we launched this technology two years back, we have letters and feedback from people saying their production has increased by 7-12% after installing the machine."

(Team Brother)



He also mentioned that the Digiflex Feed enhanced machines have received a great response mainly because Digiflex is based on an electronic feed system. "Digiflex Feed is a direct electronic feed control, meaning that it has an electronic steering feed motion that enables the machines to move in a particular manner. This helps in efficient stitching and increases production," added Randeep The extravaganza saw the presence of the who’s who in the apparel industry, including Gokaldas Exports, Jockey India, Gap India, Texport Syndicate, Shahi Exports and several others. Devraj, Senior Strategy Analyst, Gap Inc. said, "The Digiflex machines has proved to be really useful as we have seen its performance especially in men’s wear." Speaking on the same lines, Suresh Babu C., Senior General Manager- CMD & Projects, said "We have been using Brother machines for a long time and we are satisfied with its performance and output." The highlight of the event was the entertainment programme featuring dance groups and mimicry artists from Bangalore. Overall, the event was quite an interesting combination of entertainment, success, networking and achievement.

L-R ( Akshay Sharma, CEO, Magnum Resources, Rajesh Sarangi, Vikram BE, Seetharaman, New Horizon, Toshiaki Yamada , Randeep Sahani and Yasuyuki Hasegawa)



"We have sold 15 thousand machines since we launched this technology two years back, we have letters and feedback from people saying their production has increased by 7-12% after installing the machine."

Randeep Sahani, GM, Brother International



"We have been using Brother machines for a long time and we are satisfied with its performance and output."

Suresh Babu. C, Senior General Manager- CMD & Projects



(Yasuyuki Hasegawa, Executive VP, and Managing Officer for Industrial Sewing Machine)

One-o-One interaction with Yasuyuki Hasegawa, Executive VP, and Managing Officer for Industrial Sewing Machine Business Machinery Division, Brother Industries Ltd.

We expected a lot from India as Government was supporting this industry, however, suddenly the economy is facing a huge change. I feel that the new taxation in India is definitely is a great initiative by the lawmakers for a better future. What I have observed about Indian market is that players here are now keen on adopting latest technology and there is a definite change in mind set. Earlier, only exporters were looking for new technology and high quality machines, but now, even the players from domestic market are looking for latest machines. We are introducing communicative system for machines, which will bridge the gap between machine and performance and analyse the output without much effort. This system will directly link performance data with the computer so evaluation of performance of the machine would be easier. India has always been an important market and even though the last year growth has not been very high we are optimistic about future growth and expansion in India.



(Toshiaki Yamada, Sr. Director Industrial Sewing Machine)




♦Digiflex Feed Equipped Machines

Single Needle Direct Drive Lock Stitcher with DigiFlex Electronic Feeding System and Thread Trimmer



The Digiflex S7300 A Nexio Single Needle Direct Drive Lock Stitcher with DigiFlex Electronic Feeding System and Thread Trimmer, was the world’s first lock stitch sewing machine to have adopted the DigiFlex Feed Control directly connected to a stepping motor. This facility was next seen on the S7250A machine.

The Nexio and Digiflex S7250A machines are seeing very good response. The machines incorporate patented technology with a pulse motor, give consistent SPI and have a two way trimmer. Moreover, the machines have an automatic material thickness sensor that detects the thickness of fabric while sewing and helps in reduction of clogging. Also, since the machines have horizontal movement, needle breakage is reduced by more than 45%. A lot of patterns can be created as per choice creating a new value for a garment. Equipped with a colour LCD touch panel for intuitive operation, it offers a new value with design stitch. The machine also enhances operability with a new hand stitch. The horizontal feeding system motion can be changed with one touch of a button to provide best sewing quality for various materials. Furthermore, the sewing stitch length can be digitised, stabilising the stitches. The new hook with improved thread cast off enables expansion of the sewing range for medium materials. It also enhances the sewing capability for heavy materials. Up to 9 sewing patterns can be easily set and stored with this function. When an error occurs, the error message and solution are displayed on the panel. As per the data shared by company during the presentation, a factory producing shirts using Digiflex could see an increase of 10 to 14% in productivity, a trouser factory a 9- 12% increase, jeans factory a 7 to 11% increase and a polo t-shirt factory an 8 to 12% increase. "Using DigiFlex even if one is able to increase productivity by 6% the returns will be 300 dollar per machine within six months"