Kohli the Cricketer launches Apparel brand 'One 8'

Retail News

Kohli the Cricketer launches Apparel brand ‘One 8’


December 5, 2017



Artimas Fashions Private Limited, a wholly owned subsidiary of LUX Industries, acquired the manufacturing and marketing rights of Indian Cricket Team Captain Virat Kohli’s Brand One8. Kohli plans to launch his private line of innerwear including briefs, trunks, vests, boxers, sleepwear and socks. With this, Kohli will join the likes of football legend Cristiano Ronaldo, the former Manchester United ace who had teamed up with designers to launch his underwear line CR7. Brand One8 will aim at providing superior product quality coupled with the comfortable feel that will grab the instant attention of the youth.

The name of the collection, One8, is derived from Virat’s jersey number, 18 - a number that is special to him and which he holds in high regard. The One8 logo is also unique, quirky and stylish - reflective of Virat’s persona. The premium innerwear, socks and sleepwear range to be manufactured by Lux Industries will incorporate One8’’s subtle branding, look and feel emphasising the simplicity of Virat’s personal style, while the dynamic colours of the products will be a reflection of Virat’s on-field persona.