Target to Expand Clothing Line for Kids With Special Needs


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September 06, 2017

Target is expanding its clothing line for kids, this time catering to those children with special needs. The retailer has rolled out a sensory-friendly selection for kids with processing sensitivities. The pieces include heat-transferred labels in place of tags, flat seams, and onedimensional graphic tees, all designed to minimise discomfort when in contact with the skin. Target said it plans to expand the line this fall to include “adaptive pieces” that address the needs of children living with other disabilities. We learned that sensory-friendly apparel can mean different things for different people.

"For these pieces, we decided to start with our core tees and leggings, and address guests" most common requests like removing tags and embellishments that can irritate the skin. We also added more ease through the hip and a higher rise in our leggings to fit with diapers, if needed, for older kids. Target said prices within the line range from $4.50 to $7.