Monte Carlo launches athleisure brand Rock It

Retail News

Monte Carlo launches athleisure brand Rock It


November 11, 2017



Ludhiana based fashion firm Monte Carlo Fashions Limited has launched its athleisure brand Rock It for the Indian market and is banking on exclusivity for growth in this segment.In August FashionNetwork.com had reported that Monte Carlo is planning to expand its brand portfolio by foraying into the lucrative fitness, fashion segment in India with the launch of a new range called ‘Rock it’.With athleisure wear market currently estimated at $3.5 billion and expected to grow at a rate of 20 to 25 percent annually according to industry estimated, top firms are shifting their focus to this segment to cash in on this growth by scaling up its offerings in this sector.Monte Carlo had reported poor results in the first quarter of the financial year with sales revenue plummeting 12 percent to Rs 66.5 crore (approx $10.3 million) forcing the company to turn to the fitness segment for revival.The company is also looking at expanding their footprint across the country especially in the Southern and Western markets. The brand portfolio will include over jackets, sweat pants, knitted lowers, woven lowers, knitted shorts, sandows, polo T-shirts, crew neck T-shirts and V neck T-shirts. For now, Rock It range will be sold exclusively on its online store and will later be available across all leading e-commerce platforms and offline stores.