Retail News

Reliance Retail to launch stores Project Eve
July 12, 2017




Reliance Retail is planning to launch stores called ‘Project Eve’ where women can buy apparel, footwear, cosmetics and jewellery all under one roof. The experiential stores will have in-house and global brands and compete with the likes of Shoppers Stop and Lifestyle. The stores will be 5,000-10,000 sq ft in size and premium to its existing department chain, Reliance Trends. The new store will focus on premium wear and high-fashion global brands to differentiate itself in the cluttered domestic apparel market which is driven mostly by discounts. US based footwear brand Saucony is all set to enter India via Reliance Retail. US sports shoe brand Saucony is partnering Reliance Retail for its India entry wherein Reliance will have the rights to the brand across different channels. International sportwear brands are entering India through exclusive partnerships with Indian companies to get a piece of the pie in the sports segment.