Retail News

Amazon India witnesses huge demand for yoga fashion
July 12, 2017

E-commerce retailer Amazon India has witnessed increase in demand for yoga fashion merchandise from across the country. 40% demand for yoga products is from urban cities like Mumbai, Delhi, Bangalore and Hyderabad. There has been a growth of over 225% year-on-year for yoga products under the sports category at Amazon India. Remote areas such as Dimapur Mdg, Kohima and North Thingdawl are also placing orders for yoga mats. In 2016, the sportswear segment of Amazon Fashion had seen a growth of around 150 per cent. Here, 40 per cent orders were from metros, with 30 per cent from Tier II cities and the remaining from Tier III cities.