Indian lingerie brand Prettysecrets
recently opened its 19th franchise
store in Hyderabad and is
planning to take the number to
100 stores by end of the year. The
Prettysecrets store is located at
Mohan’s Plaza, Jubilee Hills,
Hyderabad and spread across 50
square feet. The store will showcase the latest lingerie
collections and also offer free fit session and styling by the
brands style experts.
The company is also looking to further expand its base in the Indian lingerie market which is currently estimated to be around $3 billion and expected to touch $5 billion by 2021, according to Technopak report. The company will also invest heavily to upgrade its technology this year and already launched an exclusive mobile app. PrettySecrets founded by Karan Behal in 2011 has a portfolio of over 1200 products. It currently has over 17 stores in across 7 states and an e-commerce website.