Pratibha Syntex: Going From Strength to Strength

ACHIEVEMENTS

♦Pratibha Syntex: Going From Strength to Strength

Resolute to leave no stone unturned in the execution of assignments aligning to its corporate vision “To be the global leader in sustainable products and practices”, the Pratibha Syntex team has relentlessly been making headway in the implementation of sustainable initiatives.


(Shreyaskar Chaudhary, MD, Pratibha Syntex Ltd.)


The company as a whole is working towards the 3Ps: people empowerment, planet conservation and profitable growth. Owing to its committed efforts, Pratibha Syntex has been feted in many forums in 2017. While Apparel Export Promotion Council conferred it with the acclaimed gold trophy for highest global exports in the category Highest Global Exports from Rs 100 to 500 cr and the formidable award for Environmental Sustainability, the Madhya Pradesh Chamber of Commerce & Industry felicitated the organisation with the Recruiter of the Year Award for recruiting maximum number of employees in 2015-16.



With such recognition, brands like C&A and zLables have honoured Pratibha Syntex with Supplier of the Year Award and Best Performer in Ethical Trade respectively. “We have rung in 2018 but our winning streak of 2017 will always encourage us. These recognitions underline Pratibha’s unwavering commitment to deliver and unrelenting endeavour towards social and environmental sustainability, said Shreyaskar Chaudhary, MD, Pratibha Syntex Ltd.

Pratibha earned their recognition owing to implementation of three key initiatives like building capacities, introducing new materials and developing ritzy design capability. “Seamless farm to fashion integration has given an edge to Pratibha” Chaudhary asserted. With an employee strength of 8,000, Pratibha is sincerely working for broadening the horizon of their people. With an aim to empower people, Pratibha has been running a skill development centre under the Integrated Skill Development Scheme. “Since 2015, over 5,300 trainees have been trained in the skill development centre and have been inducted into various textile processes in the company,” informed Chaudhary.

“Pratibha gives utmost importance to work, life and balance and to achieve it, we organise sports events, festival celebrations, environment week celebrations, Annual Day celebrations, etc,” he added. In fact, Pratibha Premier League is an annual cricket tournament, which is hosted in the month of January every year and around 28 teams from various departments participate in it. “We are also working on the spiritual and mental health of the people by organising regular yoga sessions and discourses by spiritual leaders,” he revealed. Pratibha is an equal opportunity employer. It has been empowering women, and runs a Women Empowered (WE) project under which rural women are brought to the skill development centre of the company and provided with free accommodation, food in their hostel and training in stitching skills. “In a way, we are trying to build up confidence of rural women,” said a proud Chaudhary.

While opening new vistas for people, Pratibha is concerned about the environment and has implemented many sustainable practices to reduce carbon and water footprint. Pratibha recycles 93% of used water into its processes and has introduced capacities for low liquor dyeing and salt free dyeing, which eventually conserve water. Using this practice has resulted in significant reduction of fresh water consumption.

In terms of reducing carbon footprint, Pratibha sources 28% of total power consumed from renewable sources of energy and to check the emissions, Pratibha has installed energy efficient equipment in its processes. In a bid to cater to the fast fashion industry and increasing online demand, Pratibha has made sizeable changes in its assets. The company has established a sampling line throughout the verticality and automation is followed religiously. In fact, the cutting department is fully automated to increase efficiency and reduce lead times. State-of-the-art technologies have been introduced in spinning, knitting, printing and dyeing sections to bring down lead times. Colour coding system has been introduced across the value chain to expedite the working process. While working on sustainability principles, Pratibha has been incorporating sustainable blends like recycled polyester, modal, viscose, organic cotton, etc., in its range. “We introduced a spun-dyed viscose range called allure, which consumes 50 percent less water in the process,” said Chaudhary.

“We have evolved our business process aligning to principles of Cradle to Cradle and we have been developing materials based on the Cradle to Cradle guidelines,” disclosed Chaudhary. Enjoying the patronage of brands across 20 countries, Pratibha has been working on innovative designs and is engaged with European design houses for bringing chic designs and stylish ensembles. Revealing turnover and projections statistics, Chaudhary said that in 2016- 17, Pratibha‘s overall turnover recorded was Rs 817.49 cr. “We are slowly and steadily going from strength to strength and as far as projection is concerned, we are aiming at Rs 1,500 crore business by 2020,“ he stated.

“While opening new vistas for people, Pratibha is concerned about the environment and has implemented many sustainable practices to reduce carbon and water footprint. Pratibha recycles 93% of used water into its processes and has introduced capacities for low liquor dyeing and salt free dyeing, which eventually conserve water. Using this practice has resulted in significant reduction of fresh water consumption.”

The conglomerate has been implementing sustainability right from its farm to fashion business. Pratibha‘s agriculture arm Vasudha has been engaged with farmers, day and night, imparting training in sustainable farming practices. Encouraged by Pratibha‘s consistent endeavours, today around 33,000 farmers are growing Organic, Fairtrade and BCI cotton in their farms. In association with Fairtrade, Pratibha is running a school called Vasudha Vidhya Mandir in Karahi village, where 400 wards of farmers associated with Pratibha get English medium education at subsidised fees. “To empower farmers, we have been giving them tips about new farming techniques and assisting them to get abundant crops. We recently introduced multi cropping concept in rural areas, which is proving to be a boon for the farmers”, concluded Chaudhary.

Pratibha Syntex is a large vertically integrated, sustainability-oriented supplier of knitted textile products including organic. Engineering a new business paradigm, the company streamlines the production of cotton from fibre-to-garment to reflect emerging sustainable values in textiles and fashion. Driven by a strong progressive vision, Pratibha is committed to creating relationships across the value chain.

Pratibha is engaged in the following manufacturing activities:


√ Cotton: Associated with 33,000 farmers growing Organic, Fairtrade and BCI cotton on 1,30,000 acres of land. Annual production: 22,000 tonnes of cotton.

√ Yarns: State-of-the-art facility manufactures ring spun, compact, double, mélange, airjet and open end yarns – all at one place.

√ Fabrics: Specialising in a variety of fabrics – single jersey, fleece, rib, pique, etc., of open width and tubular fabric. Resource efficient fibre and fabric dyeing techniques help creating wide shades, considerate to the environment using cold-pad-batch dyeing & finishing that uses a third of the water and generates half the effluent.

√ Garments: Modern and compliant sewing factories are capable of producing a wide range of knitted garments. Core products manufactured include underwear, sleep wear, thermals, fashion tops and knit bottoms.



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