MONTE CARLO Eyes Complete Apparel Wear

Retail News

MONTE CARLO Eyes Complete Apparel Wear

September 06, 2017

Monte Carlo Fashions, known mostly as a winterwear brand, is looking to expand their product range to be recognised as an all-season apparel brand and increase footprints across the country. The company in an investor presentation to analysts said it will "focus on a comprehensive range of cotton and cottonblended products which cater to all seasons in order to expand our all-season product range and strengthen our pan-India operations". In the previous fiscal, 58.1% of Monte Carlo Fashions total revenue of Rs 534.3 crore came from cotton segment.

Home furnishings, kids and winter products accounted for 9.1%, 4.78% and 28.1% sales, respectively. "The company is expanding presence in western and southern markets as well as expanding its product offerings in home furnishing and kids segments in order to reduce the overall seasonality impact. The company said it plans to diversify its pan-India presence by penetrating into the southern and western regions.

At present, 46% of the revenue comes from North region and 30% from East. Sales from Central, South and West India regions together account for 24% of the total revenue. The company operates 231 exclusive brand outlets across the country and sells products through over 2,300 multi-brand outlets such as Shoppers Stop. It will also focus on online sales through its own portal as well as tie-ups with e-commerce portals such as Flipkart, Jabong, Snapdeal and India Shopping.