MAC and Puma Collaborate for Innovation

INTERNATIONAL NEWS

MAC and Puma Collaborate for Innovation


November 11 , 2017



One is a beauty giant MAC and other is popular sports label, both are poles apart but have come up with a mysterious collaboration. The makeup brand took to Instagram over the weekend to unveil the news of the partnership, posting a video that showcased a new graphic, created from a combination of both brands' logos.The cryptic caption reads: "Your favourite hues take a big step in a whole new direction! Stay tuned for a kickin' collaboration, coming soon. However, with no further details released, beauty fans will be left to speculate about what the unexpected collaboration might entail.

MAC has teamed up with hip hop star Nicki Minaj, singer Mariah Carey and Korean fashion design duo Steve J. & Yoni P. over the past 18 months, and the company has previously worked with Caitlyn Jenner, Ellie Goulding and Ariana Grande on makeup pieces or collections. Meanwhile Puma has hit the headlines over the past year for its design projects with big names such as Selena Gomez, Rihanna and The Weeknd.