Linen Club Might Enter Premium Apparel Range

India News

Linen Club Might Enter Premium Apparel Range


November 14, 2017



Linen Club, the fabric offering from Jaya Shree Textiles, is planning to launch its own apparel range across organised retail stores. Jaya Shree Textiles is a part of the Aditya Birla Group company Grasim Industries. Called, "Linen Club Studio" – with offerings focussed on pure linen clothing – the apparels are already available across Linen Club exclusive brand outlets. Incidentally, Linen Club Studio branded apparels are positioned towards the premium end and are priced upwards of ₹2,500. It was also sold through the group's online platform, 'abof.com'. Currently, Linen Club Studio offerings have been introduced at one "Central" store in Bengaluru. "We are piloting with one store at present. Incidentally, Jaya Shree Textiles has already invested close to ₹400 crore over the last few years at its yarn and fabric production unit at Rishra in West Bengal.