Linen Club, the fabric offering from Jaya Shree Textiles,
is planning to launch its own apparel range across
organised retail stores. Jaya Shree Textiles is a part of
the Aditya Birla Group company Grasim Industries.
Called, "Linen Club Studio" – with offerings focussed on pure
linen clothing – the apparels are already available across
Linen Club exclusive brand outlets. Incidentally, Linen Club
Studio branded apparels are positioned towards the premium
end and are priced upwards of ₹2,500. It was also sold
through the group's online platform, 'abof.com'. Currently,
Linen Club Studio offerings have been introduced at one
"Central" store in Bengaluru. "We are piloting with one store
at present. Incidentally, Jaya Shree Textiles has already
invested close to ₹400 crore over the last few years at its
yarn and fabric production unit at Rishra in West Bengal.