International News

Zara Upgrades Inventory Management Technology

July 12, 2017

Tech-savvy retailer Inditex SA, Zara chain plans to expand its online offering to new markets and upgrade its inventory management technology. The moves are aimed at securing the Spanish company’s fast-fashion lead over rivals like Hennes & Mauritz AB of Sweden after the fastest earnings growth in almost two years. Inditex so far has defied the gloom afflicting other European apparel retailers contending with sluggish domestic economies, the rise of e-commerce and a shift in consumer spending away from clothing. Inditex has adopted one of the retail industry’s most advanced inventory-tracking systems across all Zara stores. Inditex’s Massimo Dutti office-wear chain has also started using so-called radio-frequency identification tags, which automatically track the location of individual garments and help prevent theft. The retailer plans to introduce the technology in other formats in coming months, and all of its stores will use the system within three years.