International News

Whistles & Phase Eight to Add Global Stores


March 28, 2017



UK contemporary brand Whistles and stablemate Phase Eight are continuing their expansion globally with news that Rue Madame Fashion Group (RMFG) has opened flagships for the chains in Hong Kong’s Pacific Place. The Whistles brand and its Phase Eight stablemate now have Hong Kong flagships operated by Rue Madame Fashion Group. The Whistles flagship houses both its womenswear and menswear offer, as well as the Wedding Collection that it launched last month. The store design has a clean-lined look with polished brass fixtures, handmade terrazzo stone, natural walnut, blush carpet and blue felt soft furnishings. The new Whistles in Hong Kong carries both women’s and menswear RMFG first partnered with Phase Eight in 2014 to launch the brand in Hong Kong and Macau with Whistles joining the line-up after it was taken over by Phase Eight’s owner The Foschini Group (TFG) exactly a year ago. RMFG, which also operates the American Vintage and Rue madame brands, currently has 15 physical stores and its own online platform.