India News

Birla Cellulose Fibers Earns USDA Bio-based Certification
July 12, 2017




Grasim Industries Limited a flagship company of Aditya Birla Group has earned the U.S. Department of Agriculture (USDA) Certified Biobased Product label for its products- Birla Viscose, Birla Modal & Birla Excel. Third-party verification for a product’s biobased content is administered through the USDA BioPreferred Program. One of the goals of the BioPreferred Program is to increase the development, purchase and use of biobased products. The USDA Certified Biobased Product label displays a product’s biobased content, which is the portion of a product that comes from a renewable source, such as plant, animal, marine, or forestry feedstocks. Utilizing renewable, biobased materials displaces the need for non-renewable petroleum based chemicals. Biobased products, through petroleum displacement, have played an increasingly important role in reducing greenhouse gas emissions that exacerbate global climate change. Biobased products are cost-comparative, readily available, and perform as well as or better than their conventional counterparts. Speaking on the occasion Managing Director of Grasim Industries Ltd., Dilip Gaur, said “The USDA Bio-based certification is another milestone reached in our sustainability journey and strengthening our belief that sustainability is at the core of our business strategy.” Chief Marketing Officer of Birla Cellulose Mr Rajeev Gopal further said, “This certification reconfirms the natural origin of our products & will enhance the confidence of the value chain players in delivering biobased products.