New Branding Identity for Lectra


♦New Branding Identity for Lectra

Lectra, the technological partner for companies using fabrics and leather, unveils a new branding identity that powerfully demonstrates the digital orientation of Lectra’s strategy, created to support fashion and apparel, automotive and furniture companies to successfully flourish with Industry 4.0 concepts. Designed with the agency ComCorp, Lectra’s new branding universe reflects the company’s continuing evolution and accentuates its role as a trailblazer on the eve of the fourth industrial revolution. The redesigned branding universe strongly evokes innovation inscribed in Lectra’s DNA, and leverages the company’s four

With the new hook shuttle, the sewing range can be expanded. As far as needle breakage prevention is concerned, it comes in-built within the machine. Digiflex Feed is a direct electronic feed control, meaning that it has an electronic steering feed motion that enables the machines to move in a particular manner.

The Digiflex S7300 Nexio Single Needle Direct Drive Lock Stitcher with DigiFlex Electronic Feeding System and Thread Trimmer was the world’s first lock stitch sewing machine to have adopted the DigiFlex Feed Control directly connected to a stepping motor. This facility was next seen on the S7250A machine.

As per the data shared by company, a factory producing shirts using Digiflex could see an increase of 10 to 14 percent in productivity, a trouser factory a 9- 12 percent increase, jeans factory a 7 to 11 percent increase and a polo T-shirt factory an 8 to 12 percent increase.


♦New Branding Identity for Lectra

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