Adidas Hopes Good Returns of Soccer Jerseys from 2018 World Cup

INTERNATIONAL NEWS

Adidas Hopes Good Returns of Soccer Jerseys from 2018 World Cup


December 18, 2017


The sportswear brand is pinning a lot of hopes and increase in sales of soccer jerseys from the 2018 World Cup in Russia. Adidas is the official sponsor of the World Cup and has long been the top supplier of soccer shirts, shoes and balls. Adidas has since enjoyed a big comeback, taking market share from Nike in the United States, and revamping its soccer business. It is back in the lead with the most teams sponsored at the World Cup, including hosts Russia.

Nike’s top teams at the World Cup include France and Brazil, which is joint favourite with Germany to win, while sportswear firm Puma has only two sides in the tournament - Uruguay and Switzerland, down from eight in 2014.