The sportswear brand is pinning a
lot of hopes and increase in sales of
soccer jerseys from the 2018 World
Cup in Russia. Adidas is the official
sponsor of the World Cup and has long been
the top supplier of soccer shirts, shoes and balls. Adidas has
since enjoyed a big comeback, taking market share from Nike
in the United States, and revamping its soccer business. It is
back in the lead with the most teams sponsored at the World
Cup, including hosts Russia.
Nike’s top teams at the World Cup include France and Brazil, which is joint favourite with Germany to win, while sportswear firm Puma has only two sides in the tournament - Uruguay and Switzerland, down from eight in 2014.