Birla Cellulose is Number One globally for its commitment to Sustainable Forestry Management

India News

Birla Cellulose is Number One globally for its commitment to Sustainable Forestry Management

November 14, 2017

Birla Cellulose of the Aditya Birla Group has been ranked Number one globally by the NGO Canopy, in its Hot Button Report for it work on the conservation of ancient and endangered forests. Birla Cellulose has a 'light green shirt' ranking in the updated and expanded edition of the Hot Button Report released recently, which ranks eleven viscose rayon producers that represent 70% of global viscose production. "We are proud of the global Industry leading ranking of Birla Cellulose and thank Canopy for acknowledging our sustainability efforts from forest to fashion. This reinforces our belief that sustainability is core to our business strategy," said Dilip Gaur, Business Director, Pulp & Fibre, Aditya Birla Group and Managing Director – Grasim Industries Ltd.

"High conservation value forests are an important part of our global ecosystems. At Birla Cellulose, we use only sustainably sourced fibre for our pulp operations. We adhere to the strict standards of our Global Fibre Sourcing Policy, which focuses on protection of High Conservation Value and Ancient and Endangered Forests", states Vinod Tiwari, Chief Operating Officer, Pulp Business, Birla Cellulose. He added “Birla Cellulose has been striving to deliver quality products while protecting the environment, and the efforts of all team members have made this achievement possible."

"We engage with the entire textile value chain and support global brands for their sustainability journey and being a responsible partner to their sourcing needs. We have plans to further support in traceability, certifications and sustainable innovations", added Rajeev Gopal, Chief Marketing Officer, Birla Cellulose. Birla Cellulose has successfully completed CanopyStyle Audit and its current supply chains confirm that the risk of sourcing wood from ancient and endangered forests or other controversial sources is low risk, which is an industry leading result.