Bombay Shirt Company (BSC), India’s first online
custom-made shirt brand, will be entering the US
market by opening their first concept store in Soho,
New York. BSC allows customers to call a tailor home
to get measured for customised shirts and also gives them an
option to design and personalise shirts on their online portal.
The store will be located at 223, Mott Street, Soho, New York
and have in house tailors, stylists and experts to assist
customers visiting the stores. It will also showcase the latest
collections of BSC casual and formal shirts. Bombay Shirt
Company founded in 2012 has a strong online presence along
with physical outlets across leading metros in India.