Patanjali Ayrveda Ltd that started in the year 2006
with the vision to revive India’s ayurveda practice has
grown into a giant in the game and enjoys the strata
of an FMGC now. Patanjali after venturing into
medicines, organic food items and many more now plans to
foray into textile and garment manufacturing. Patanjali
started with an agenda to promote make in India and their
decision to venture into textile is a part of the same strategy.
During the inauguration of Patanjali Gramodhyog in Alwar
Ramdev, announced that patanjali will soon get into garment
and textiles market to break the stronghold of foreign
manufacturers and will manufacture everything from
underwear to sportswear. With their emphasis on locally
made or ‘Swadeshi’ products, the company and Ramdev have
been trying to get Indians to give up foreign brands.